The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Collateral / Posters - Campaign
The Campaign That Broke All the Records
Agency: BBDO / New York
Client: Guinness Book of World Records Category: Collateral / Posters - Campaign
There's more out there
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Collateral / Posters - Campaign
Award:
2014 Advertising Gold Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: F, N, R
Category:
Collateral / Posters - Campaign
Annual ID:
140708A
Award:
2014 Advertising Bronze Pencil
Agency:
FCB / Chicago
Client:
Valspar
Title:
Cityscapes
Category:
Collateral / Posters - Campaign
Annual ID:
140409A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Guinness Book of World Records
Title:
The Campaign That Broke All the Records
Category:
Collateral / Posters - Campaign
Annual ID:
140115A
Award:
2014 Advertising Merit Award
Agency:
LOWE / Singapore
Client:
Unilever
Title:
Sensitive
Category:
Collateral / Posters - Campaign
Annual ID:
140753A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
There's more out there
Category:
Collateral / Posters - Campaign
Annual ID:
140890A